What is Email Marketing?

Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating 'commercial' or 'soft' content messages to an audience that has opted into receiving the message. Responsible email marketing is based on the idea of permission, or the customer subscribing to receive your message. Businesses engage in email marketing because it works. And it works well. Fluid New Media can provide a service for all your Email Marketing requirements; from an email newsletter, promotion to an online survey, we can set you up, deliver the message and give you a detailed report on exactly how your campaign has performed.

How can Email Marketing benefit my business?

1. Call to Action

Email promotions & offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogues, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. The emails can be scheduled to be delivered at any given time, across any location and with instant results.

2. Low Cost

Email Marketing allows you to reach your audience in a very cost effective way; compared with the traditional advertising channels of Print, Radio & TV, this medium is the cheapest way to communicate to your audience. Please contact us to discuss any promotions that you are considering in more detail.

3. Tracking

Real-time email tracking and reporting lets you know how many emails were delivered, which addresses bounced, and why - within minutes of sending your email campaign. You will also get reports on who opened your email, which links generated the most interest, and who clicked on each one. This valuable information will help you to determine your contacts' interests, the best day and time to send your email campaigns and much more!

4. Management

As most of the process is automated, building a valuable mailing list is easy - you can add new contacts, import your current lists, store additional contact information, update information and group contacts by the criteria you choose. Once the mailing list is confirmed and the message is decided upon, management of the project is greatly simplified. New members can easily subscribe to your mailing list from the website, and all details are stored automatically and securely. Once we create a template for you, this layout can be used over again with new content - all you have to decide on is what you'd like to say to your customers and the rest is easy!

Our Email Marketing services

Whether you're looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, discover how Fluid New Media can help you get it done. We have a broad range of email marketing services available to help you communicate with your target audience. These will help you enhance the relationship you have with your new and potential customers.

Email Promotions

Get immediate results with eye-catching email promotions. Email Promotions are an extremely effective way to let your customers know about new products and services, special discounts, or last-minute sales. We will create a template that is right for you, complete with your logo, colours, and imagery. Fluid New Media can also provide any imagery that you require.
Every email promotion template is easily expanded to include PayPal® "Buy Now" links, allowing your customers to buy directly from your email. Plus, you can add additional promotions and coupons with one click.

Email Cards

Want to get the word out quickly to your list and look great doing it? Send an email card! Our cards include business announcements, holiday themes, and more. You can add any background or imagery that you want. You can add a coupon to any of our email card templates.

Email Event Invitations

Invite your contacts to events using one of our invitation templates. With email invitations, you can automatically see who opened them, and send last minute reminders and updates that your attendees will get right away.

Online Surveys

Want to keep your customers happy? Ask them how you can! An Online Survey makes it quick, easy and affordable. Create your own online survey or use any of our pre-written templates. In just a few clicks, you can get the feedback that you need to keep your customers happy and coming back!