What is Search Engine Optimisation (SEO)?

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines such as Google or Yahoo! Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific search engines.

How can people find my website?

1. 'On Page' Search Engine Optimisation

Use correct 'On Page Search Engine Optimisation'. This involves using proper meta tag and site description in the code of each page of the website. By doing this, we can greatly improve the chances of the search engine picking up your website highly in their rankings.

2. 'Off Page' Search Engine Optimisation

Use 'Off Page Search Engine Optimisation'. The best way to describe this would be creating quality links to your website. The more quality links a website has, the more that a search engine will like it. This is essential to any website, and is one of the vital aspects of correct SEO. In reality, the off page optimisation is just as important, if not more so than the 'On Page Optimisation'

3. Pay Per Click Advertising

The major search engine Google has developed an online advertising system ( AdWords ) that works by presenting your business directly to an audience that's already interested in you. This done through creating an advert and choosing the right keywords in which the search engine can find you. When people search on Google using one of your keywords, your ad may appear next to the search results. There's no minimum spending requirement – the amount you pay for AdWords is up to you. You're charged only if someone clicks your ad, not when your ad is displayed. You can, for instance, set a daily budget of five euro and a maximum cost of ten cents for each click on your ad. Fluid New Media can have you setup in no time and you can then monitor your own results and decide on your Pay Per Click budget!

3. Article Marketing

Use 'Article Marketing' to boost your SEO. Articles produce backlinks to your website, and as we mentioned above, this is beneficial to you for several reasons. In addition to this you will also get a great deal of visitors from the article directories to which you submit your articles. Fluid New Media provides the functionality to forward any article on your website to another email address - please see our Website Packages to find out more.

How we can improve your SEO

Fluid New Media incorporates the latest SEO tactics into all the websites that we create to ensure that all our clients get the best possible rankings with search engines. All website designs, menus, content management systems and shopping carts we produce comply with the guidelines set down by the leading search engines and are easy to optimize. Correct SEO can drastically increase your search engine rankings, while poor SEO will get you absolutely nowhere!

Fluid New Media does not employ any 'black hat' techniques as this practice degrades both the relevance of search results and the user-experience of search engines. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception, spamdexing, link farms & keyword stuffing. Search engines look for sites that employ these techniques in order to remove them from their indices and this is why Fluid New Media will not associate with these practices.

By using correct SEO you will see a steady stream of traffic to your website, and you will have more success with your business.