Empathy Marketing responds to the changes in media consumption habits brought about by the Internet. Empathy Marketing operates under unique rules of engagement between consumers and brands in order to ensure an interactive experience for consumers.
Empathy Marketing sets out to guarantee:

• clear-cut opt-in permission
• highest standards in safeguarding privacy
• relevance
• exclusive benefits
• carefully measured communications frequency
• benefits in the lifestyle and entertainment arenas as well as in the harder commercial sectors
• a soft and less commercial tone to communications, an approach that is marketing-led from conception through to all aspects of delivery

We have provided the creative support for this company, ranging from the corporate logo, colour swatch, website and press advertisements. In 2003, the first Empathy Marketing Morning Conference was initiated and the popularity of these events have become a regular fixture for all major Irish brands that attend to hear the latest online marketing developments from keynote speakers.

• If you would like to find out more about Empathy Marketing, click here for more details.